Swot analysis is an analysis method used to evaluate the strengths, weaknesses, opportunities and threats involved in an organization, a plan, a project, a person or a. The activity of studying the implications of theses transformations and adjusting the way that organizations reply to them is known as business strategy. Swot analysis is the tool for audit and analysis of the business and is used at the beginning of the planning process and tows matrix is opted at the later part of the planning process to decide the way forward for the business. In this paper i will discuss about the swot and pestel analysis of nokia. Analysis of nokias corporate, business, and marketing strategies arend grunewalder seminar paper business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. Nokia swot analysis strengths strong brand image is nokias core asset. A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. Swot stand for strength, weakness, opportunity and threat.
This analysis can be used to evaluate the position of their business. In conclusion, all four approaches discussed collectively promote nokias success. Swot is an acronym for strengths, weaknesses, opportunities and threats. Check out the swot analysis of samsung and understand the brands strength, weaknesses, threats, and opportunities. Swot analysis one plus editable swot diagram template. The study will examine swot analysis in a historical, theoretical, time frame perspective, as an effective. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. Pdf marketing plan swot analysis for nokia strengths. Swot matrix for nokia corporation is provided in the above figure. Swot analysis will also provide a priority list of problem to be solved. Finnish rubber works became a part of the nokia company in 1920 and in. Swot analysis definition, advantages and limitations.
This is not an example of the work produced by our essay writing service. In 1865, fredrik idestam, a mining engineer, founded a paper manufacturing company and called it nokia. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. It has 15 manufacturing facilities located in china, uk, finland, hungary, germany, mexico, brazil, and the republic of korea. Marketing plan swot analysis for nokia strengths weaknesses. Even the nokia deal could not bring the expected benefits for microsoft. Swot analysis of nokia editable swot diagram template on.
First of all nokia has a strong brand name all over uk, which giving them the dominating power over other brand. You can also do a weighted swot analysis of the rise and fall of nokia hbr case study. Here we are going to illustrate about nokia and its closest competitor apple. Political factors the first political decision which have chances to affect nokia in the uk is. Nokias marketing strategy analysis and recommondations janin ropot research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. Nov 10, 2010 saya akan memberikan salah satu contoh swot di perusahaan handphone nokia strenght kekuatan yang terdapat pada perusahaan nokia 1.
Creately diagrams can be exported and added to word, ppt powerpoint, excel, visio or any other document. Oct 28, 2015 the troubles affecting nokia arise from a radical transformation in its business environment. Swot analysis of nokia microsoft swot analysis examples. Nokias brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in the. Nokia s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by interbrand in 2009, and was the only mobile phone manufacturer in the.
Swot analysis of nokia strengths of nokia internal strategic analysis experience base. Heres the swot analysis of microsoft that highlights the strengths, weaknesses, threats, revenue, competition, and profits of the multinational tech giant. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. In this division the chief financial officer cfo of motorola rick simonson was appointed. Pest analysis identifies the political, economic, social and technological factors that of which directly affect a company. In conclusion, all four approaches discussed collectively promote nokia s success. Nokia case study assignment help home nokia case study. Microsoft was founded in 1975 and now operates across more than 190 countries.
The deal possesses great opportunity if both utilize resources in a proper way. Swot analysis of microsoft company 2016 by cheshnotes. Swot analysis one plus editable swot diagram template on. Learn what all factors can make it outdo its competitors and what factors can lead to its fall. The captain of the ship bill gates and his business partner paul allen founded microsoft in 1975. This is used to identify the objectives and activities of the business projects. The rise and fall of nokia 10 steps case study analysis. Swot analysis of the nokia corporation 640 words bartleby. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Following microsoftnokia deal, we do a swot analysis of nokia to get a proper analytic view of nokias strengths, weaknesses, opportunities and threats. Nokia swot analysis strengths strong brand image is nokia s core asset. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment.
Swot analysis soot analysis of monika strengths monika worlds largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. Use pdf export for high quality prints and svg export for large sharp images or embed your diagrams anywhere with the creately viewer. The swot of nokia discusses the strengths, weaknesses, opportunities and threats of nokia which is one of the leading mobile handset manufacturer in the industry. Strong competition from other smartphone companies will make it hard for nokia to maintain and expand their market share. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. Apart from being the maker of windows os, it is a well known and leading cloud player. Todays organizations find themselves operating in an environment that is changing faster than ever before. Strategic analysis of nokia corporation the writepass journal.
Walmart swot analysis, ford swot analysis, costco swot. Swot analysis of nokia nokia swot analysis and relaunch. Essay on swot analysis ms and nokia 2720 words cram. The microsoftnokia deal is a winwin situation for both companies. If you continue browsing the site, you agree to the use of cookies on this website. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Opportunities to expand the range of products and their prices. Swot analysis is a combination of strength, weakness, opportunity and threats of an organization. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. Sep 18, 2011 swot analysis for nokia introduction nokia corporation is one of the worlds largest telecommunications equipment manufacturers. Swot analysis for nokia introduction nokia corporation is one of the worlds largest telecommunications equipment manufacturers. Swot analysis of nokia home swot analysis of nokia. This company has introduced such products, which were able to high speed. Analysis of nokias corporate, business, and marketing.
Mobile phones, multimedia, enterprise solutions, and networks. A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future. Swot analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Oct 28, 2018 check out the swot analysis of samsung and understand the brands strength, weaknesses, threats, and opportunities. Nokia s strategies in terms of emergent and planned approaches as well. You can view samples of our professional work here. It will provide an overview that will elaborate discussion around the companys strategy and situation. Microsoft swot analysis 2019 swot analysis of microsoft. Nov 15, 2018 this is a swot analysis of microsoft 2016. Swot analysis of nokia free download as powerpoint presentation. In this section the swot and pstel analysis will done to show nokia s competitive position against apple. Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone.
Nokias strategies in terms of emergent and planned approaches as well. T analysis swot analysis is also another way of deciding on a successful marketing scheme, we must look at strength, weakness, opportunity and threat. Swot matrix contains nine cells in which four are key factor cells, four strategy cells and one blank cell. Lowcost threats by china mobile companies and others can cause big problems. Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. A swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organizations environment. Politicallegal environment are usually considered as one because they are enforced by the nations government. Analysis of nokias corporate, business, and marketing strategies. The final part of swot analysis for nokia is the threats.
Nokia lost a lot of market share to samsung since the introduction of android. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. The swot analysis process is a brainstorming technique. March 30, 2020 by elvis nyakangi leave a comment in my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. The company continues to strengthen its brand equity through various marketing campaigns. In the same breath, the swot framework helps you understand what might prevent you from seizing that opportunity. It is dominating the software market since then, offering software and hardware products, operating systems, apps and devices, cloud computing, and office software suites satya nadella is currently in charge of microsoft corporation. Its designed to help you understand what might differentiate you from your competition and what resources you have to execute upon that opportunity. Nokia case study nokia assignment help strategic analysis.
Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. The swot analysis known as swot matrix is a planning method used to evaluate the strengths and weaknesses of soraya biorepair natural cosmetics with opportunities and threats of the industry of. See appendices 2 here strength and weakness is measured as internal factors. Secondly it got wide range of product to target loots of segments in the market. It has an employee base of around 123,000 employees in 120 countries. The phases included in change management process are preparing for change.
Swot analysis on nokia 1 download 6 pages 1,368 words add in library click this icon and make it bookmark in your library to refer it later. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. View and share this diagram and more in your device or register via your computer to. The strenghts, weakneses, oportunities and threats swot related to nokia company. Desain produkproduk nokia sangat baik dan diunggulkan. Swot analysis of nokia microsoft swot analysis examplessamples. Microsoftnokia deal, swot analysis of nokia microsoft deal, market share of android os, apple ios, and windows os acquisition, indian. Jan 15, 20 a presentation onswot analysis of nokia presented by debajit ghosh slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mar 30, 2020 in my earlier post i gave a detailed discussion of nokias management, marketing, production, company profile and corporates social responsibility. Sep 22, 2014 after discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Nokias marketing strategy analysis and recommondations. You can edit this template and create your own diagram.
In my earlier post i gave a detailed discussion of nokias management, marketing, production, company profile and corporates social responsibility. Nokia corporation swot analysis weighted swot matrix. This is very good place to download swot analysis template here. As one of the oldest companies, nokia has gained a number of strengths in the field of technology. This swot analysis template is designed by professionals and we do hope you will like its theme. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. This marketing plan is developed in relation to nokia and the main emphasis in this marketing plan is mainly towards analysing the external and internal environment conditions of the company through pestle and swot analysis so that appropriate recommendations for the most efficient marketing strategies can be provided to achieve better.